{"id":548,"date":"2022-11-16T08:23:01","date_gmt":"2022-11-16T12:23:01","guid":{"rendered":"https:\/\/www.upr.edu\/shra\/?p=548"},"modified":"2023-08-25T15:33:07","modified_gmt":"2023-08-25T19:33:07","slug":"plan-estrategico-de-mercadeo-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.upr.edu\/shra\/plan-estrategico-de-mercadeo-en-redes-sociales\/","title":{"rendered":"Plan Estrat\u00e9gico de Mercadeo en Redes Sociales"},"content":{"rendered":"<style>.kb-row-layout-id548_7256a3-38 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_7256a3-38 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_7256a3-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_7256a3-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id548_7256a3-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_7256a3-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_7256a3-38 alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_f6580f-9a > .kt-inside-inner-col,.kadence-column548_f6580f-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_f6580f-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_f6580f-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_f6580f-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_f6580f-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_f6580f-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column548_f6580f-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_f6580f-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_f6580f-9a inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Descripci\u00f3n del Taller:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este taller explica los pasos para la planificaci\u00f3n estrat\u00e9gica de mercadeo en las redes sociales y cuales componentes esenciales la forman.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_6ff5d7-9b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_6ff5d7-9b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_6ff5d7-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_6ff5d7-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id548_6ff5d7-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_6ff5d7-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_6ff5d7-9b alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_924fe1-11 > .kt-inside-inner-col,.kadence-column548_924fe1-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_924fe1-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_924fe1-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_924fe1-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_924fe1-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_924fe1-11{position:relative;}@media all and (max-width: 1024px){.kadence-column548_924fe1-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_924fe1-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_924fe1-11 inner-column-1\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_e10397-3e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_e10397-3e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_e10397-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_e10397-3e > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id548_e10397-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_e10397-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_e10397-3e alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_9ef3bd-63 > .kt-inside-inner-col,.kadence-column548_9ef3bd-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_9ef3bd-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_9ef3bd-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_9ef3bd-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_9ef3bd-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_9ef3bd-63{position:relative;}@media all and (max-width: 1024px){.kadence-column548_9ef3bd-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_9ef3bd-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_9ef3bd-63 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Objetivo General<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se espera que al finalizar este curso el estudiante tendr\u00e1 basto conocimiento en:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Los pasos de un plan de mercadeo en las redes sociales.<\/li>\n\n\n\n<li>Pasos en el proceso de la planificaci\u00f3n del plan estrat\u00e9gico en las redes sociales.<\/li>\n\n\n\n<li>Los componentes principales sobre las pol\u00edticas que rigen los medios sociales en la organizaci\u00f3n.<\/li>\n\n\n\n<li>Procedimiento de manejo de la data y cumplimiento del General Data Protection Regulation (GDPR) en las pol\u00edticas de creaci\u00f3n de publicidad digital en el mercadeo en las redes sociales.<\/li>\n\n\n\n<li>T\u00e1cticas del plan de mercadeo en redes sociales y como se alinea con la ejecuci\u00f3n de las estrategias de social media.<\/li>\n\n\n\n<li>Selecci\u00f3n de las plataformas o canales y c\u00f3mo se integran a la estrategia.<\/li>\n\n\n\n<li>Que es un calendario editorial y cuales herramientas digitales existen para aplicarlo.<\/li>\n\n\n\n<li>C\u00f3mo el departamento de ventas y mercadeo maneja sus funciones para ejecutar el plan de mercadeo.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_905ac1-50 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_905ac1-50 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_905ac1-50 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_905ac1-50 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id548_905ac1-50 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_905ac1-50 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_905ac1-50 alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_4aea4e-84 > .kt-inside-inner-col,.kadence-column548_4aea4e-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_4aea4e-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_4aea4e-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_4aea4e-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_4aea4e-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_4aea4e-84{position:relative;}@media all and (max-width: 1024px){.kadence-column548_4aea4e-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_4aea4e-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_4aea4e-84 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Distribuci\u00f3n de Contenido Tem\u00e1tico<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"I\">\n<li>Estrategias en el modelo Canvas\n<ul class=\"wp-block-list\">\n<li>Pasos en el proceso de planificaci\u00f3n estrat\u00e9gica.<\/li>\n\n\n\n<li>Estrutura de la Organizaci\u00f3n.<\/li>\n\n\n\n<li>Componentes claves para la creaci\u00f3n de las pol\u00edticas en las redes sociales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Estrategias de mercadeo en redes sociales.\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis del situaci\u00f3n interna y externa<\/li>\n\n\n\n<li>Planificaci\u00f3n de los objetivos.<\/li>\n\n\n\n<li>Estrategias de publicaciones.<\/li>\n\n\n\n<li>Creaci\u00f3n del contenido y calendario.<\/li>\n\n\n\n<li>Pol\u00edticas de publicidad digital.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pol\u00edticas en la organizaci\u00f3n,\n<ul class=\"wp-block-list\">\n<li>Pol\u00edticas de publicaci\u00f3n y creaci\u00f3n de contenido para Facebook.<\/li>\n\n\n\n<li>GDPR medidas en la creaci\u00f3n de re-targeting en Facebook.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_ac6339-65 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_ac6339-65 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_ac6339-65 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_ac6339-65 > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id548_ac6339-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_ac6339-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_ac6339-65 alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_9a1396-25 > .kt-inside-inner-col,.kadence-column548_9a1396-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_9a1396-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_9a1396-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_9a1396-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_9a1396-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_9a1396-25{position:relative;}@media all and (max-width: 1024px){.kadence-column548_9a1396-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_9a1396-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_9a1396-25 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Estrategias Educacionales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El curso se dividir\u00e1 en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n b\u00e1sica redes sociales y alcance<\/li>\n\n\n\n<li>Noticias actuales sobre tendencias de mercadeo en redes sociales<\/li>\n\n\n\n<li>Ejemplos de compa\u00f1\u00edas<\/li>\n\n\n\n<li>Videos educativos<\/li>\n\n\n\n<li>Tareas y evaluaci\u00f3n de las mismas<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_86845a-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_86845a-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_86845a-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_86845a-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id548_86845a-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_86845a-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_86845a-ba alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_1b3417-7b > .kt-inside-inner-col,.kadence-column548_1b3417-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_1b3417-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_1b3417-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_1b3417-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_1b3417-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_1b3417-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column548_1b3417-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_1b3417-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_1b3417-7b inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Procedimiento en el Taller<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de los procedimientos de este curso el silabario ser\u00e1 provisto de manera digital a trav\u00e9s de env\u00edos a correos electr\u00f3nicos. Se le asignar\u00e1n tareas y trabajos que pongan en pr\u00e1ctica lo discutido en cada clase los cuales ser\u00e1n parte vital para cumplir con el curso. Las solicitudes ser\u00e1n en clase y\/o por correo electr\u00f3nico. Todos los trabajos deber\u00e1n ser enviados por correo electr\u00f3nico para evidenciar el trabajo realizado.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id548_6ffc0e-c2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id548_6ffc0e-c2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id548_6ffc0e-c2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id548_6ffc0e-c2 > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id548_6ffc0e-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id548_6ffc0e-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id548_6ffc0e-c2 alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column548_433c4e-73 > .kt-inside-inner-col,.kadence-column548_433c4e-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column548_433c4e-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column548_433c4e-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column548_433c4e-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column548_433c4e-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column548_433c4e-73{position:relative;}@media all and (max-width: 1024px){.kadence-column548_433c4e-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column548_433c4e-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column548_433c4e-73 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Referencias Bibliogr\u00e1gicas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tuten, Tracy L. Social Media Marketing (p, 140), SAGE Publications,<\/li>\n\n\n\n<li>D. Kaplan, \u00abYelp Revenue Jumps on National Performance Ads, Transactions,\u00bb GeoMarketing from Yext,<\/li>\n\n\n\n<li>February 10, 2017, www.geomarketing.com\/yetp-revenue-jumps-on-natlonal-performance-ads-transactions (accessed March 2, 2017),<\/li>\n\n\n\n<li>Tuten, Tracy L. Social Media Marketing (p. 65). SAGE Publications. Kindle Edition. CNBC &#8211; https:\/\/www.cnbc.com\/technologyr<\/li>\n\n\n\n<li>Mark Burgess, \u00abMarketing Foundations: Integrated Marketing Strategies\u00bb Linkedin https:llwww.linkedin.comllearning\/marketing-foundations-integrated-marketing-strategies<\/li>\n\n\n\n<li>Global social media users &#8211; https:\/\/wearesocial.com<\/li>\n\n\n\n<li>SME &#8211; Estudio del consumidor puertorrique\u00f1o en las redes sociales.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3n del Taller: Este taller explica los pasos para la planificaci\u00f3n estrat\u00e9gica de mercadeo en las redes sociales y cuales componentes esenciales la forman. Objetivo General Se espera que al finalizar este curso el estudiante tendr\u00e1 basto conocimiento en: Distribuci\u00f3n de Contenido Tem\u00e1tico Estrategias Educacionales El curso se dividir\u00e1 en: Procedimiento en el Taller Como&#8230;<\/p>\n","protected":false},"author":237,"featured_media":166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_themeisle_gutenberg_block_has_review":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"show","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,11,12,15],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-sesion-3","category-sesion-4","category-sesion-6"],"featured_image_src":"https:\/\/www.upr.edu\/shra\/wp-content\/uploads\/sites\/129\/2022\/10\/19-Plan-Mercadeo_164659472.jpg","author_info":{"display_name":"Jose A. Mu\u00f1oz","author_link":"https:\/\/www.upr.edu\/shra\/author\/josemunoz17\/"},"_links":{"self":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":5,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":1373,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/548\/revisions\/1373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/media\/166"}],"wp:attachment":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}