{"id":1155,"date":"2023-04-12T13:24:45","date_gmt":"2023-04-12T17:24:45","guid":{"rendered":"https:\/\/www.upr.edu\/shra\/?p=1155"},"modified":"2023-04-13T07:18:30","modified_gmt":"2023-04-13T11:18:30","slug":"conducta-del-consumidor-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.upr.edu\/shra\/conducta-del-consumidor-en-las-redes-sociales\/","title":{"rendered":"Conducta del Consumidor en las Redes Sociales"},"content":{"rendered":"<style>.kb-row-layout-id_61bfc4-ec > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_61bfc4-ec > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_61bfc4-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_61bfc4-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_61bfc4-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_61bfc4-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_61bfc4-ec alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_e39aa0-e9 > .kt-inside-inner-col,.kadence-column_e39aa0-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e39aa0-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e39aa0-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e39aa0-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e39aa0-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e39aa0-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column_e39aa0-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e39aa0-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_e39aa0-e9 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Descripci\u00f3n del Taller:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este taller explica en detalle la conducta del consumidor en l\u00ednea, sus caracter\u00edsticas, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0preferencias, y manera en que consume el contenido en l\u00ednea. Adem\u00e1s, describe las cuatro zonas de \u201csocial media\u201d, compara las plataformas sociales y la participaci\u00f3n de cada plataforma en cada una de las zonas.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_9fbd8c-21 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_9fbd8c-21 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_9fbd8c-21 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_9fbd8c-21 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_9fbd8c-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_9fbd8c-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_9fbd8c-21 alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_4e2e08-44 > .kt-inside-inner-col,.kadence-column_4e2e08-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4e2e08-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4e2e08-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4e2e08-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4e2e08-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4e2e08-44{position:relative;}@media all and (max-width: 1024px){.kadence-column_4e2e08-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4e2e08-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_4e2e08-44 inner-column-1\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_1ba041-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_1ba041-07 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_1ba041-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_1ba041-07 > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id_1ba041-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_1ba041-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_1ba041-07 alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_96f846-93 > .kt-inside-inner-col,.kadence-column_96f846-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_96f846-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_96f846-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_96f846-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_96f846-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_96f846-93{position:relative;}@media all and (max-width: 1024px){.kadence-column_96f846-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_96f846-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_96f846-93 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Objetivo General<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se espera que al finalizar este curso el estudiante tendr\u00e1 basto conocimiento en:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Las caracter\u00edsticas de las comunidades en l\u00ednea.<\/li>\n\n\n\n<li>El papel que desempe\u00f1an los \u00abinfluencers\u00bb y cu\u00e1les son sus fuentes de poder y capital social.<\/li>\n\n\n\n<li>C\u00f3mo viajan las ideas en una comunidad.<\/li>\n\n\n\n<li>Comportamiento del consumidor online.<\/li>\n\n\n\n<li>Tipos de medios pagados que pueden usarse en comunidades sociales.<\/li>\n\n\n\n<li>Zonas de Social Media.<\/li>\n\n\n\n<li>Canales del \u00abSocial Publishing\u00bb.<\/li>\n\n\n\n<li>C\u00f3mo pueden los profesionales de marketing planificar y organizar sus esfuerzos a medida que adoptan una estrategia de \u00abSocial Publishing\u00bb.<\/li>\n\n\n\n<li>Cu\u00e1l es el papel del \u00abSocial Publishing\u00bb en el mercadeo de redes sociales.<\/li>\n\n\n\n<li>C\u00f3mo se complementa la optimizaci\u00f3n de los motores de b\u00fasqueda \u201csearch engine\u201dy la optimizaci\u00f3n de redes sociales para cumplir los objetivos de mercadeo.<\/li>\n\n\n\n<li>Uso de las principales plataformas sociales para la creaci\u00f3n de estrategias de mercadeo de Re-marketing.<\/li>\n\n\n\n<li>Optimizaci\u00f3n del profile de negocios en cada plataforma social<\/li>\n\n\n\n<li>Estrategias de contenido para cada una.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_20bb75-e8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_20bb75-e8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_20bb75-e8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_20bb75-e8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_20bb75-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_20bb75-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_20bb75-e8 alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_de0df1-a3 > .kt-inside-inner-col,.kadence-column_de0df1-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_de0df1-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_de0df1-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_de0df1-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_de0df1-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_de0df1-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column_de0df1-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_de0df1-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_de0df1-a3 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Distribuci\u00f3n de Contenido Tem\u00e1tico<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentaci\u00f3n en las Redes Sociales\n<ul class=\"wp-block-list\">\n<li>Tipos de Segmentaci\u00f3n<\/li>\n\n\n\n<li>Identidad Social<\/li>\n\n\n\n<li>Huellas de la identidad social<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Comunidades y grupos de influencia\n<ul class=\"wp-block-list\">\n<li>Grupos y subculturas<\/li>\n\n\n\n<li>Capital social<\/li>\n\n\n\n<li>Reputaci\u00f3n social<\/li>\n\n\n\n<li>Tipos de conexiones en l\u00ednea<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Zonas de Social Media\n<ul class=\"wp-block-list\">\n<li>\u00abSocial CommunitV&#8217;<\/li>\n\n\n\n<li>\u00abSocial Publishind&#8217;<\/li>\n\n\n\n<li>\u00abSocial Commerce\u00bb<\/li>\n\n\n\n<li>\u00abSocial Entertainment\u00bb<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Introducci\u00f3n a las principales plataformas sociales\n<ul class=\"wp-block-list\">\n<li>Facebook ads<\/li>\n\n\n\n<li>Contenido en Facebook<\/li>\n\n\n\n<li>Marketing en Instagram<\/li>\n\n\n\n<li>Pol\u00edticas<\/li>\n\n\n\n<li>Linkedin<\/li>\n\n\n\n<li>Professional profile<\/li>\n\n\n\n<li>Blog en Linkedin<\/li>\n\n\n\n<li>LinkedIn Business<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Contenido y herramientas digitales Creaci\u00f3n de contenido para cada formato.\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3n de contenido para cada formato.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_bf4e3f-48 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_bf4e3f-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_bf4e3f-48 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_bf4e3f-48 > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id_bf4e3f-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_bf4e3f-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_bf4e3f-48 alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_de7d35-16 > .kt-inside-inner-col,.kadence-column_de7d35-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_de7d35-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_de7d35-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_de7d35-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_de7d35-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_de7d35-16{position:relative;}@media all and (max-width: 1024px){.kadence-column_de7d35-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_de7d35-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_de7d35-16 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Estrategias Educacionales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El curso se dividir\u00e1 en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n b\u00e1sica redes sociales y alcance<\/li>\n\n\n\n<li>Noticias actuales sobre tendencias de conductas del consumidor en redes sociales<\/li>\n\n\n\n<li>Videos educativos<\/li>\n\n\n\n<li>Tareas y evaluaci\u00f3n de las mismas<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_40e9d6-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_40e9d6-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_40e9d6-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_40e9d6-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_40e9d6-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_40e9d6-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_40e9d6-93 alignwide has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_42792d-e0 > .kt-inside-inner-col,.kadence-column_42792d-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_42792d-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_42792d-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_42792d-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_42792d-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_42792d-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column_42792d-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_42792d-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_42792d-e0 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Procedimiento en el Taller<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de los procedimientos de este curso el silabario ser\u00e1 provisto de manera digital a trav\u00e9s de env\u00edos a correos electr\u00f3nicos. Se le asignar\u00e1n tareas y trabajos que pongan en pr\u00e1ctica lo discutido en cada clase los cuales ser\u00e1n parte vital para cumplir con el curso. Las solicitudes ser\u00e1n en clase y\/o por correo electr\u00f3nico. Todos los trabajos deber\u00e1n ser enviados por correo electr\u00f3nico para evidenciar el trabajo realizado.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_e29dda-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_e29dda-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_e29dda-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_e29dda-bf > .kt-row-layout-overlay{opacity:0.60;background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id_e29dda-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_e29dda-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_e29dda-bf alignwide has-theme-palette6-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_36ab12-74 > .kt-inside-inner-col,.kadence-column_36ab12-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_36ab12-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_36ab12-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_36ab12-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_36ab12-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_36ab12-74{position:relative;}@media all and (max-width: 1024px){.kadence-column_36ab12-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_36ab12-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_36ab12-74 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Referencias Bibliogr\u00e1gicas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tuten, Tracy L. Social Media Marketing (p, 140), SAGE Publications,<\/li>\n\n\n\n<li>Tuten, Tracy L. Social Media Marketing (p. 65). SAGE Publications. Kindle Edition. CNBC &#8211; https:\/\/www.cnbc.com\/technologyr<\/li>\n\n\n\n<li>55 J. Liu and G. Fleming, \u00abSocial Technographics\u2022 Defines Your Social Approach and Tactics,\u00bb The Social Marketing Playbook &#8211; https:l\/go.forrester.com\/anaiytics\/consumer-datal<\/li>\n\n\n\n<li>M. Stelzer, \u00abMobile Locat Marketing: Reaching the Mobile Customer,\u00bb Social Media Examiner. February 3, 2017, www.socialmediaexaminer.com\/mobile-local-marketing-reaching-the-mobile-customer\u2022rich-brooks (accessed March 2, 2017).<\/li>\n\n\n\n<li>Anson Alexander, \u00abMarketing tools: Digital Marketing\u00bb Linkedin Learning https:\/\/www.linkedin.com\/learning\/marketing-tools-digital-marketing.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3n del Taller: Este taller explica en detalle la conducta del consumidor en l\u00ednea, sus caracter\u00edsticas, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0preferencias, y manera en que consume el contenido en l\u00ednea. Adem\u00e1s, describe las cuatro zonas de \u201csocial media\u201d, compara las plataformas sociales y la participaci\u00f3n de cada plataforma en cada una de las zonas. Objetivo General Se espera&#8230;<\/p>\n","protected":false},"author":237,"featured_media":553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_themeisle_gutenberg_block_has_review":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"show","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,13],"tags":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-sesion-5"],"featured_image_src":"https:\/\/www.upr.edu\/shra\/wp-content\/uploads\/sites\/129\/2022\/11\/19-Plan-Mercadeo_164659472.jpg","author_info":{"display_name":"Jose A. Mu\u00f1oz","author_link":"https:\/\/www.upr.edu\/shra\/author\/josemunoz17\/"},"_links":{"self":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":3,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1217,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/media\/553"}],"wp:attachment":[{"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upr.edu\/shra\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}